Does anyone remember the beginning of Pinterest where it was invite-only and full of pins that said things like “She put vinegar on her face. See what happens next…”?
I used to laugh at Pinterest because it just seemed like such a quaint little nook in the Internet realm that was perfect for stay-at-home-moms. I never thought twice about its power as I pinned countless recipes that I never even got around to trying.
Then, as the platform evolved, I realized that out of nowhere, these stay-out-home housewives that I used to laugh at were now rolling around in dough, just completely filthy rich.
What used to be an innocent platform chock-full of recipes and DIY projects is now a secret powerhouse for fashion, beauty and lifestyle bloggers like you and I. While the stay-at-home moms are flocking to Pinterest and making tons of money in just mere months, it seems like the FBL niche hasn’t 100% caught wind of the power that Pinterest can offer bloggers.
Pinterest Traffic > Instagram Traffic
Although we all know and love Instagram for the visual experience it offers us, Pinterest offers a much more significant return on time investment compared to Instagram. Why? Because pinning is another set-it-and-forget method of marketing, and here at The Blogger Bible, we're all about working smarter, not harder.
Imagine how you yourself use Pinterest: You see really cool pictures of magical places and pin it to one of your carefully-curated boards full of stunning travel photos. You spot a delicious recipe and pin it to your constantly-growing list of recipes to try for your weekly date night. You might catch a DIY tutorial that caught your eyes (I'm sure that's actually how a few of you found me!) and want to try it out as soon as you get home from work.
Each time someone pins a pin, a sequence of events happens: 1) They click-through to your website to read your article, 2) they will repin it for future reference, 3) that pin is shown to their friends that follow them on Pinterest, and 4) that pin can potentially show up on stranger's Pinterest feeds as suggested pins. If your blog post is great, then people will re-pin it, thus spreading your blog post like wildfire. This is completely different from Instagram, where success is measured by the amount of likes and comments you receive rather than people actually clicking the website on your Instagram profile. Again, think about your own browsing habits: how often do you click a link on an Instagram profile versus how freely you click-through with pins on Pinterest? Another thing to think about is that people on Instagram also don't re-post images as much as people on Pinterest re-pin articles.
Pinterest's sole purpose is to circulate articles and blog posts from all over the Internet and also encourage users to share and/or click and read your posts, unlike Instagram, where the interaction pretty much stops at viewing an image. People don't even have to double-tap to like your Instagram picture... they can just quietly appreciate it and scroll on. You can post a photo on Instagram from your blog post and tell your audience to click the link in your profile to read it, but people are lazy: since your photo is not clickable, they won't navigate back to your profile to then click on your link and then read it. That's just way too many steps for us technology-driven and impatient folks.
Growth can Multiply Exponentially on Pinterest
I started focusing on Pinterest back in December of 2016 but neglected it for some months until just around April of this year (thanks to Instagram sucking my soul). I regret that I didn't prioritize Pinterest to build my traffic sooner because just from April 2017 to July 2017 my traffic shot up from under 350,000 monthly pageviews up to 719,000+ in July. As of August, I am now at 930,000+.
Here are a few screenshots of my growth:
It's also worth mentioning that I probably spend less than 12 hours a month on Pinterest. So going back to what I was saying: it's definitely worth investing time in Pinterest, because you will definitely get a significant return on your efforts.
How Pinterest Benefits You as a Fashion, Beauty or Lifestyle Blogger
A lot of bloggers in these niches scour Pinterest and wonder where they could possibly carve out a spot for them to "fit in." I am frequently told some of the following:
"Pinterest isn't my style! It's so tacky."
"Pinterest is so 'mommy,' and I don't think I would attract the right demographic."
"I'm a male blogger, so Pinterest wouldn't work for me since it's mostly women."
Yes, it's true that there are some gaudy-looking pins and clickbait out there on Pinterest, but neglecting to market on this platform is like refusing to use Instagram because you see a lot of ugly accounts. While it may not be as aesthetically-pleasing as platforms like Instagram can be, that's not it's purpose. You can't compare Pinterest to any other social media platform because, well... it isn't a social media platform.
Hold on, what?!
Yeah, you heard me. Think about it: what aspect of Pinterest is actually social? I don't remember sending messages to people on Pinterest and very rarely have I ever commented on a pin (seriously, I've probably only done that, like once, in all the years I've been on Pinterest).
Pinterest is not a social media platform. It's a search engine, just like Google, but even better. But it's very much geared towards the blogger community and also acts as a marketplace for us to share our content with our audience. How many times have you personally gone onto Pinterest instead of Google to find a recipes, DIY tutorials or beauty tips? Pinterest is exactly like Google, but it the majority of websites on it are blogs rather than brand websites.
Again, we aren't on Pinterest necessarily for aesthetics. We are on it so that our content can be seen and read. People on Pinterest love reading stuff. So do not deny yourself the opportunity to grow your blog and pageviews with Pinterest - if you're intending to grow an audience and make money from ad networks, your ad income will depend on Pinterest for pageviews. Trust me.
It's pretty much non-negotiable for you to be hopping on this bandwagon. If you don't, you're missing out on an incredibly opportunity to explode your blog's traffic. And it's all free too.